The written word industry has gone to shambles. Between e-mails and text messages, and let's not forget the ever-important Facebook birthday wish, getting "snail mail" besides an occasional coupon catalog is becoming as rare as a cigarette ad. Hell, we don't even get bills in the mail anymore. Neighbors don't bring by brownies when you move into your new house, and even waving someone on in traffic gets a suspicious scowl.
Where is the personal connection? The cards we see every day as a pitstop while buying groceries just aren't cutting it anymore. At baby showers, new mamas receive the same 99 cent card from everyone with the same message. That message? "We only wanted to spend one dollar on your card and we only had about 3 seconds to choose one."
The Colette Paperie greeting card line has been around for a few years now, quietly sending pops of happiness into mailboxes everywhere. These aren't your common greeting cards. New baby cards complaining that the baby bottle has sadly replaced the beer bottle, or a wedding card with the ever important question, "Will there be an open bar?" It's a tongue-in-cheek kind of humor, but with a sweet message at the same time. You bothered to write a note in a piece of paper, seal an envelope, address it and stick a stamp on it. This simple act that was once commonplace now means a lot to a lot of people out there. What a pleasant surprise, getting a piece of mail with a pretty teal envelope addressed to you amongst the garbage.
Colette Paperie features hand-sketched drawings adorning many of the cards and other paper goods. The quirky sayings are a truly unique experience. No, they aren't 99 cents, but at 4 bucks each, they're certainly competing with the best of them.